If you've been in business for several years, then you
will already have a base of customers.
How are you reaching out to these customers?
Do they know about any new products or services you are
offering?
Are you sending them a newsletter every month?
Do they know whether or not your are still in business?
It's always easier to get an old customer to come
back, than it is to get a new customer. Someone that has
already spent money with you, is familiar with you and if
they had a good experience with you are more likely to spend
money with you again.
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