SOME OPTIONS FOR DIRECT MAIL?
Here are a few of the many mailer types we offer, but there are more. Listed from low to high cost:
• Postcard Mailer: Common sizes are 4 x 6, 5 x 7, 8.5 x 5.5, 6 x 9, 6 x 11
• Self Mailer: Usually printed on 8.5 x 11, 8.5 x 14, 11 x 17 and folded to smaller size and tabbed before addressing.
• Letter and envelope
• Catalog/Brochures
Here are postage options. Listed from low to high cost:
• EDDM
• Saturation Mailing –
• Targeted Mailing –
HOW MANY SHOULD I MAIL?
Most people overestimate the effectiveness of direct advertising, so they end up mailing to a small group of targets. It is difficult to gauge the effectiveness of a mailing when initial mailing size is too small. I recommend a minimum of 2500 pieces for the first test mailing (1000 pieces mailer may work on some cases).
WHAT IS AVERAGE RESPONSE RATE?
If you are a first time mailer, there is no way to accurately predict the response rate of any mailer. Response rates will vary widely based on many factors such as how many and who/where you mail. Often restaurant mailers do not generate enough response to offset initial mailing cost. However, these customers, satisfied with service, will continue to come back, and mayrecommend the restaurant to others. Many things to consider.
IS IT WORTH TO GO PREMIUM WITH PRINTING FOR DIRECT MAILING?
The answer is NO. Premium paper and printing can increase costs quite dramatically, and most of the time, it is not worth spending extra money for higher quality materials because it will not increase your response rate enough to offset the higher costs. I would suggest using that money you would spend on premium and increase your coverage.
WHAT ARE THE DIFFERENT POSTAGE RATES?
The following are the most common rates, and it will fluctuate based on several factors:
Marketing Mail (previously Standard or Bulk Mail) – Typical delivery time is 1 to 2 week depending on the area.
• About $.29 each for letter size
• About $.63 each for flat size
First Class Mail – 1 to 5 day delivery time
• About $.43 each for letter size
• About $.80 each for flat size
Marketing Non-Profit – Same delivery time as Marketing Mail except you will have much lower non-profit rate.
• About $.17 each for letter size
• About $.46 each for flat size
WHAT IS ESTIMATED DELIVERY TIME?
Here are published delivery time for different classes by USPS:
• Express Mail – 1 to 2 days
• Priority Mail – 1 to 3 days
• First Class Mail – 1 to 3 days
• Parcel Post – 2 to 9 days*
• Bound Printed Mail – 2 to 9 days*
• Media Mail – 2 to 9 days*
• Standard Mail – 2 to 14 days*
WHAT IS NON-PROFIT RATE AND HOW DO WE QUALIFY?
Qualified non-profit organizations can mail at significantly lower postage rate. You must apply at Post Office and receive non-profit authorization number before you can benefit from the lower postage rate.
First you will need to read the information on this form to see if your organization is eligible to mail at the non-profit rates. Once you determine if you qualify, you will need to fill out the application and submit required documentation . —
